Today’s creativity economy demands that brand building become a collaborative act. Consider this next phase in brand evolution: a strategic synthesis of brand and design management that transcends organizational and professional rivalries and barriers to create meaningful, measurable consumer experiences.

Moira Cullen, Design Director, Coca-Cola North America, has built a career directing creative business solutions that honor the essence and heritage of organizations, institutions and brands. A design strategist, writer and educator, she was creative director for one of Japan's leading fashion specialty retailers; design research manager at Pentagram; marketing director at The Pushpin Group; AIGA’s national director of programs; and department chair of Communication Arts at Otis College of Art and Design. At Hallmark Cards, Inc., she led the corporate design group and leveraged design as a corporate asset. Her essays and criticism have been published in leading design publications and anthologies. She is past president of AIGA’s Los Angeles and Kansas City Chapters and AIGA’s Center for Brand Experience, serves on AIGA’s national board, and was named an AIGA Fellow. Atlanta is currently home, where as design director she and her team are responsible for The Coca-Cola Company’s North American brands.